In a previous entry to my Blog (Personal stylist, new frontiers) I wrote the following paragraph:
"-First of all, I believe that there is a Fashion Stylist phase III opportunity (and even phaseIV). Today, all these services are coming in an 'static' way: they can analyze your sizes and tastes and propose you a set of clothes that match tastefully that information, but we all have history, tones of clothes in our wardrobe that we still can use. Who is going to help us to combine the old and the new to multiply exponentially the number of outfits available for us? What about our jewelry, our glasses, our watches, our make up... can we be offered a more holistic service, more personal and equally affordable?"
Today I found out that TRUNK CLUB, a premium outfitting service, and CROWN & CALIBER, and on-line watch store are starting a venture to pair outfits and watches following a style guide. Great effort and I wish to both companies a lot of success in this project. I would also suggest them to explore ways to collaborate even further... remember, people already own watches and clothes... of course, the idea is to sell new and certainly that should be the ultimate goal, but starting a reliable and ongoing (digital) connection with their customers will pay off in the long run.